Crushing It! How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too

Four-timeNewYorkTimesbestsellingauthorGaryVaynerchukoffersnewlessonsandinspirationdrawnfromtheexperiencesofdozensofinfluencersandentrepreneurswhorejectedthepredictablecorporatepathinfavorofpursuingtheirdreamsbybuildingthrivingbusinessesandextraordinarypersonalbrands.Inhis2009internationalbestsellerCrushIt,Garyinsistedthatavibrantpersonalbrandwascrucialtoentrepreneurialsuccess,InCrushingIt!,Garyexplainswhythat’sevenmoretruetoday,offeringhisuniqueperspectiveonwhathaschangedandwhatprinciplesremaintimeless.Healsosharesstoriesfromotherentrepreneurswhohavegrownwealthier—andnotjustfinancially—thantheyeverimaginedpossiblebyfollowingCrushItprinciples.Thesecrettotheirsuccess(andGary’s)haseverythingtodowiththeirunderstandingofthesocialmediaplatforms,andtheirwillingnesstodowhateverittooktomakethesetoolsworktotheirutmostpotential.That’swhatCrushingIt!teachesreaderstodo.Inthislively,practical,andinspiringbook,Garydissectseverycurrentmajorsocialmediaplatformsothatanyone,fromaplumbertoaprofessionaliceskater,willknowexactlyhowtoamplifyhisorherpersonalbrandoneach.HeoffersboththeoreticalandtacticaladviceonhowtobecomethebiggestthingonoldstandbyslikeTwitter,Facebook,YouTube,Instagram,Pinterest,andSnapchat;podcastplatformslikeSpotify,Soundcloud,iHeartRadio,andiTunes;andotheremergingplatformssuchasMusical.ly.Forthosewithmoreexperience,CrushingIt!illuminatessomelittle-knownnuancesandprovidesinnovativetipsandclevertweaksproventoenhancemorecommontried-and-truestrategies.CrushingIt!isastate-of-the-artguidetobuildingyourownpathtoprofessionalandfinancialsuccess,butit’snotaboutgettingrich.It’sablueprinttolivinglifeonyourownterms.,