Say It With Charts：The Executive's Guide to Visual Communication

Thisistoday'smostcomprehensive,up-to-datebusinesspresentationguidebook.Itprovideseasy-to-followtoolsandstrategiesforcreatingpowerful,interactivebusinesspresentations.Asaprofessional,yourcareerreliesonreachingaudiences,convincingthemthatyourmessageisvaluable,thenmakingthemrememberthatmessage."SayItWithCharts,4thEdition",walksyouthroughtheentirevisualpresentationprocessandshowsyou-step-by-step-howtocreatecompelling,memorablepresentations.Businesspresentationtoolshavechangedtremendously.Achartthatoncetooktenhours-andtenco-workers-topreparecannowbeproducedbyanyonewithtenminutesandacomputerkeyboard.Whathasn'tchanged,however,arethebasicsbehindcreatingapowerfulvisual-whattosay,whytosayit,andhowtosayitforthemostimpact."SayItWithCharts,4thEdition",revealstime-testedtipsforpreparingeffectivepresentations,thenshowsyouhowtocombinethosetipswithtoday'stechnologiesforsharper,strongervisuals.Looktothiscomprehensivepresentationencyclopediaforinformationon:howtopreparedifferenttypesofcharts-pie,bar,column,line,ordot-andwhentouseeach;hands-onrecommendationsonletteringsize,colorchoice,appropriatecharttypes,andmore;and,techniquesforproducingdramatice-Visualsusinganimation,scannedimages,sound,video,andlinkstopertinentwebsites.'Whenwell-conceivedanddesigned,chartshelpuscommunicatemorequicklyandmoreclearlythanwewouldifweleftthedataintabularform'-FromChapter1.Businessisaboutcommunication.Everyday,scoresofquestionsmustbeanswered,andeachanswermustbecommunicatedquickly,completely,andwithaminimumofconfusion.Timehasbecomeourmostvaluable,irreplaceablecommodity,and-intoday'srapidfire,ultra-competitivebusinessenvironment-delaysorerrorsincommunicatinginformationareuncalledfor,unaffordable...andunacceptable."SayItWithCharts,4thEdition",showsyouhowtoputyourmessageinvisualformandtranslateinformationandideasintopersuasive,powerfulcharts,visuals,andmultimediapresentations-holdingyouraudience'sattentionasyoucommunicateexactlywhatyouwant,withnoconfusion.Thenewesteditionofthisbestsellingclassiccoverseveryimportantpointfrompreviouseditionsand,inaddition,showsyouhowtousetoday'sdigitaltechnologiestocreateprofessional-quality,attention-grabbingvisualsonyourcomputerscreen.Everythingyouneedtoknowtomakeyourchartsandvisualseye-catchingandmemorableisinthesepages,including:commandmentsfordesigningsuccessfulonscreenvisuals;techniquesforconveyingyourmessagesusingvisualsandvisualmetaphors;howtodecidewhentouseachart-andknowwhenachartcouldworkagainstyou;graphicrepresentationsofineffective,counter-productivecharts-withexamplesofhowtheycouldbeimproved;time-andmoney-savingmethodstomakeonepresentationtemplateservemultipleaudiences;and,hands-onpracticeprojectsandexercisestohelpyougraspeachimportantconcept.Overtheyears,"SayItWithCharts"hasbecomethestandardguidebookforexecutives,salesmanagers,managementconsultants-allthosewhowanttomaketheirpointsclearlyandconcisely,whetherspeakingdirectlytoapackedconferenceroomorcommunicatingoncomputerscreensacrosstheglobe.Nowupdatedfortoday'stechnologicalcommunicationsrevolution,itwillshowyouhowtotranslateyourmostcompellingdataandmessagesintoevenmorecompellingvisuals,andhammerhomeyourmessageeverytime.会做报表吗？做得辛苦吗？别人看得懂吗？于图而言，“贵精不贵多”是个金科玉律。作图既耗时又费钱。图越多，人们记住得越少。如果汇报、演讲中只出现一张图，所有听众都会注意到；如果有一百张图，那听众会全部忘记。《用图表说话：麦肯锡商务沟通全新解读（全彩版）》从实用角度出发，没有花哨的效果，而是用最朴实实用的理念和技巧，教我们如何把数据变成令人信服、毫无歧义的图表。真正的“一图抵千言”。简单、直接，一击即中。本书适合企业管理者、销售经理、管理顾问以及追求精确沟通的商务人员阅读，也适合作为高等学校经管类专业师生的参考用书。