书目

Listening to the Future: Why It's Everybody's Business[倾听未来]

  • 作者 Daniel W. Rasmus著
  • 出版社 Wiley
  • 出版时间 2008年11月 第1版
  • ISBN 9780470413449
  • 定价 301.50

内容简介

PraiseforListeningtotheFuture"Turbulenttimespresentbusinesseswiththeopportunitytorethinktheirvalue,theirprocesses,andhowtheydifferentiatethemselvesinthemarket.Businessesneedcontexttodothissuccessfully.RasmusandSalkowitzcreateacontextforthechallengesandopportunitiesahead,andalensforexaminationthatcanhelpbusinessesredefinethemselveseveninuncertaintimes.ListeningtotheFutureprovidespracticaladviceonhowtoapplytechnology,nottosolvespecificproblems,buttofacilitateagility.Further,theauthorsdon'tjustwriteabouttheirthinking,theyrevealtheframeworkbehindthefindings,providingstronginsightonthevalueofscenarioplanninginanticipatingandnavigatingchange."—StephenElop,President,Microsoft?BusinessDivision"AsAriedeGeussuggestedinhisaward-winningTheLivingCompany,'theonlysustainablecompetitiveadvantageintimesliketheseistheabilitytolearnfasterthanyourcompetition.'ListeningtotheFutureisanindispensableguidetothatlearning,amanualformanagersfaced—asallofusare—withtheuncertainchallengesofthefuture."—LawrenceWilkinson,Chairman,Heminge&Condell(H&C);cofounder,GlobalBusinessNetwork(GBN)"Aswestandonthebrinkofadramatictransformationinglobalcultureandglobalbusiness,weneedgoodwaystothinkthroughtheimplicationsforourselvesandtheworldaroundus.ListeningtotheFutureoffersapanoramicviewoftheterrain,balancingvisionwithpracticalobservationsandusefulstrategiesfororganizationalleaders.RasmusandSalkowitzpresentanumberofthought-provokingideasthatrangefromblendedworkforcestotherisingcomplexityofbusinessbroughtaboutbynewrelationships,newsourcesofdata,andthefailureofindustrialagemeasurement."—RayKurzweil,founder,KurzweilTechnologies"DanRasmusandRobSalkowitzlayouthowMicrosoft?,themostpowerfulsoftwarecompanyintheworld,createsitsinternalcrystalballandtakesadvantageofaccuratelyanticipatingthefuture.DanisoneofthosethatconstantlylivesinthecomingfutureandwithRob'shelplaysoutamethodologythatcanhelpallofusdoabetterjobofpreparingforandtakingadvantageoftheopportunitiesourfuturewillbring."—RobEnderle,EmergingTechnologyAnalyst"Wegetintoscenarioworkasavehicleforthinkingmoreeffectivelyaboutuncertainfutures(andourdecisionstoday);butwelackenoughgoodrolemodelsoforganizationsthathaveadaptedscenariosintotheirperspectives.Here'sanexamplethatcanbefollowedindepth;thescenarioleaderatMicrosoft?showsindepthhowthepracticeilluminatedtheshiftofmindamongtheircustomersandemployeesgoingforward,andhowtheymustrethinktheirproductlineaccordingly."—ArtKleiner,EditorinChief,strategy+business;author,TheAgeofHeretics

作者简介

DanielW.RasmusisDirectorofBusinessInsightsforMicrosoft?BusinessDivision,wherehemanagesthedevelopmentoflong-rangescenariostoinformhowsoftwarewillbeusedintomorrow'sworkenvironmentbasedondifferentsocial,economic,andpoliticalsettingsthatmayoccurinthefuture.PriortojoiningMicrosoft?DanielwasananalystwithForresterResearchandwroteextensivelyaboutcollaborationandknowledgemanagement.HisforthcomingbookManagementbyDesignwillbepublishedbyWileyin2009.DanlivesinSammamish,Washington,withhiswifeJanetanddaughtersRachelandAlyssa.RobSalkowitzisawriterandconsultantspecializinginthesocialimplicationsofnewtechnologyintheworkplace,andauthorofGenerationBlend:ManagingAcrosstheTechnologyAgeGap,publishedbyWileyin2008.HeworkswithMicrosoft?andotherclientstoarticulatebusinessstrategy,andwritesandspeaksonissuesrelatedtothechangingworkforce.RoblivesinSeattle,Washington,withhiswifeEuniceVerstegen.

丛书

Microsoft Executive Leadership Series

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