The Innovator's Solution：Creating and Sustaining Successful Growth

IntheworldwidebestsellerTheInnovator'sDilemma,ClaytonM.Christensenexposedacrushingparadoxbehindthefailureofmanyindustryleaders.Bydoingwhatgoodcompaniesweresupposedtodo-focusonpleasingtheirmostprofitablecustomers-leaderswerepavingthewayfortheirowndemise.How?Byignoring"disruptivetechnologies"-new,cheaperinnovationsthatinitiallytargetsmallcustomersegmentsbutevolvetodisplacethereigningproduct.Now,ChristensenandcoauthorMichaelE.RaynorcuttheGordianknotofthe"innovator'sdilemma"withTheInnovator'sSolution.Thisgroundbreakingbookrevealsthatinnovationisnotasunpredictableasmostmanagershavecometobelieve.Whiletheoutcomesofpastinnovationsseemrandom,theprocessbywhichinnovationsarepackagedandshapedwithincompaniesisverypredictable.Byunderstandingandmanagingtheforcesthatinfluencethisprocess,companiescanshapehigh-octanebusinessplansthatcreatetrulydisruptivegrowth.Drawingonyearsofin-depthresearchandusingnewtheoriestestedinhundredsofcompaniesacrossmanyindustries,theauthorsidentifytheprocessesthatcreatesuccessfulinnovations,andshowmanagershowtotailortheirstrategiestothechangingcircumstancesofadynamicworld.Comprehensiveyetpractical,TheInnovator'sSolutionisanactionableprescriptionforinnovation-driven,profitablegrowth."Agoodbusinessbookmakesmanagersstopandthink.Agreatbusinessbookteachesmanagershowtostopandthink.Thisisagreatbook.Itishardtoimagineanexecutiveteamthatwouldnotbenefitfromdevotinganentiredaytodiscussingit."-GeoffreyMoore,ChairmanandFounder,TCGAdvisors,andauthor,CrossingtheChasmandLivingontheFaultLine"InTheInnovator'sSolution,ChristensenandRaynoraddresstheholygrailofallorganizations:howtogenerategrowthandsustainitoverlongperiods.Avoidingthetemptationtoprovidesimplisticformulas,theyguidethereaderthroughcarefullyconstructedframeworksthatteachhowtothinkabouttheissuesthatlimit-andprovide-growthtoorganizations."-Dr.AndrewS.Grove,ChairmanoftheBoard,Intel"ChristensenandRaynorhavedoneasuperbjobofcreatingaframeworkforhelpingtounderstandtheindustrydynamicsandforplanningyourowngrowthalternatives."-PekkaAla-Pietil?,President,NokiaCorporation"Singapore,asasmallnation,needstobeinnovativeandsensitivetodisruptivechangesmorethanothercountries.ChristensenandRaynorhaveprovidedanexcellentframeworktoreducetherandomnessoftheinnovationprocess.Thisframeworkwillhelpinourefforttonurtureanenvironmentconduciveforenterprisestocreateandcapitalizeondisruptiveinnovations."-TeoMingKian,Chairman,SingaporeEconomicDevelopmentBoard"TheInnovator'sSolutiongoesdirectlytotheheartofwhylargecompanieshavefailedtosustaininnovation.ChristensenandRaynorhaveadeepinsightintothechallengesthatinnovativecompaniesface,andtheyproposepractical,realisticsolutionstothedilemmasofinnovation.Thisbookwillbeextremelyusefultoallmanagerswhoarecommittedtousinginnovationtosustaintheirgrowth."-BillGeorge,formerChairmanandCEO,Medtronic,Inc.