书目

The Ten-Day MBA, 4th EditionMBA十日读,第4版 英文原版

内容简介

StevenSilbiger'sinternationalbestseller,TheTen-DayMBA,hasalreadyhelpedthousandsmastertheskillstaughtatAmerica'stop-tenbusinessschools—andatafractionofthetimeandstaggeringcostthatacquiringanMBAtypicallydemands.Thisnewlyrevisedfourtheditioncontainsthemostup-to-dateinformationavailableforunderstandingtheintricaciesoftoday'scomplexglobalbusinessworld.DistillingthematerialcontainedinmostpopularbusinesscoursespresentlyofferedatHarvard,Stanford,theUniversityofPennsylvania,theUniversityofChicago,Northwestern,andtheUniversityofVirginia—includingleadership,corporateethicsandcompliance,financialplanning,realestate,andallthelatesttopics—thisinvaluablevolumewillteachyouhowto:*Readandunderstandfinancialstatements*Draftandadopteffectiveandcomprehensivemarketingplans*Comprehendaccountingrulesandmethods*Manageyourrelationshipwithyourboss*Developcorporatestrategies*Understandthepresentvalueconcept*Usequantitativetechniquestoevaluateprojects*Valuestock,bond,andoptioninvestments*Interpretthelanguageofbusinesslaw*Masterthemost-usedMBAjargon...andmoreTheinformation,theexpertise,andtheconfidenceyouneedforsuccessareallinthepagesofthisremarkablebook—attherateofoneeasy-to-followchapterperday.

作者简介

StevenSilbiger,MBA,CPA,isaseniordirectorofmarketingatPlymouthDirectwithagiftforcommunicatingsophisticatedfinancialandbusinessissuesintheclearestmannerpossible.Morethan400,000copiesofhisacclaimedbookTheTen-DayMBAhavealreadybeensold.Atop-tengraduateoftheDardenGraduateSchoolofBusinessattheUniversityofVirginia,SilbigerlivesinPhiladelphiawithhisfamily.

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