Services Marketing: People, Technology, Strategy (Eighth Edition)

ServicesMarketing:People,Technology,StrategyistheeightheditionofthegloballyleadingtextbookforServicesMarketingbyJochenWirtzandChristopherLovelock,extensivelyupdatedtofeaturethelatestacademicresearch,industrytrends,andtechnology,socialmediaandcaseexamples.Thistextbooktakesonastrongmanagerialapproachpresentedthroughacoherentandprogressivepedagogicalframeworkrootedinsolidacademicresearch.Featuringcasesandexamplesfromallovertheworld,ServicesMarketing:People,Technology,StrategyissuitableforstudentswhowanttogainawidermanagerialviewofServicesMarketing.