Lateral Thinking: An Introduction

作者 Edward de Bono作者
出版社 Vermilion
出版时间 2014年8月
ISBN 0091955025 或 9780091955021
定价 63.00

内容简介

Whydosomepeoplealwaysseemtohavenewideaswhileothersofequalintelligenceneverdo?LateralThinkingisEdwarddeBono’soriginalportrayalofwhatlateralthinkingis,howitworksandhowtouseittodevelopyourownpotentialforthinkingandproblemsolving.Firstpublishedin1967asTheUseofLateralThinking,thisclassicinternationalbestsellerremainsasrelevanttolearning,problemsolvingandcreativethinkingtodayaswhenitwasfirstpublished.DeBonoarguesthatconventionalverticalthinkingofteninhibitsourabilitytosolveproblemsandcomeupwithnewideas.Hethenshowsthatlateralthinkingisafareasierandmorenaturalwaytogeneratesimple,soundandeffectiveideasandoffersguidanceonhowtodevelopyourownabilitytothinklaterally.Lateralthinkingisatechniquethatanyonecanlearnandbenefitfrom.

作者简介

EdwarddeBonostudiedatChristChurch,Oxford(asaRhodesScholar).HealsoholdsaPhDfromCambridgeandanMDfromtheUniversityofMalta.HehasheldappointmentsattheuniversitiesofOxford,London,CambridgeandHarvard.In1967deBonoinventedthenowcommonlyusedterm'lateralthinking'and,formanythousands,indeedmillions,ofpeopleworldwide,hisnamehassincebecomeasymbolofcreativityandnewthinking.Hehaswrittennumerousbooks,whichhavebeentranslatedinto34languages,andhisadviceissoughtbyNobellaureatesandworldleadersalike.www.debono.com

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