Customer Relationship Management, Second Edition
- 作者
- 出版社 Butterworth-Heinemann
- 出版时间 2008年10月
- ISBN 9781856175227
内容简介
ThisdefinitivetextbookexplainswhatCRMis,thebenefitsitdelivers,thecontextsinwhichitisused,howitcanbeimplementedandhowCRMtechnologiescanbedeployedtosupportcustomermanagementstrategiesandobjectives.Italsolookscomprehen
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