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Subliminal Persuasion[潜隐劝服：影响与营销秘密]
- 作者
- 出版社 Wiley
- 出版时间 2008年4月
- ISBN 9780470243367
- 定价 277.60
内容简介
Ifyou?reanentrepreneur,salesperson,advertiser,orbusinessowner,understandingtheartofsubliminalpersuasionwillgiveyourbottomlineabigboost.InSubliminalPersuasion,mastermarketerDaveLakhanirevealsinstep–by–stepdetailtheexacttechniquesthatreallyworkinpersuadingandinfluencingothers.It?snotaboutlyingortrickinganyone,it?saboutknowwhatwillappealtopeopleandhowcommunicatethatappealeffectively,profitably,andethically.Thisismarketingthatreallyconvinces.
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