内容简介
Thegreeningofbusinesshasbecomeoneofthedominantcommercialissuesofrecentyears,witheco-friendlymissionstatementsproliferatingandeveryoneawareoftheurgentneedtoreducetheirimpactontheenvironment.Writtenbyexpertsinthefield,thisisthefirstguidetoputtingecofriendlypoliciesintoactionintheprintindustry.Immediatelyusefultoeveryonefrompublishers,editorsanddesignerstoproductiondirectors,printbuyersandprintersthemselves,itsuppliesyouwiththeinformationandtoolsyouneedtomakesurethatyourcreativeandprintprocesshasaminimalnegativeimpactontheworldaroundus.Itwillalsoshowyouhowtotakeadvantageofthesechangestoactivelygrowyourbusiness.
作者简介
AdrianBullockwasproductionmanagerattheOxfordUniversityPressfortwentyyears,playingamajorroleinsettingupOUPIndia.HeiscurrentlyPrincipalLecturerinPublishingatOxfordBrookesUniversity(UK)andhasalsoworkedonecologicalissuesandprintmanagementfortheUN,theWorldBank,USAID,UNICEFandUNESCO.MeredithWalshistheseniorpurchasingcontrollerforPenguinGroupUK,workingacrossPenguinandDKonallenvironmentalandethicalprojects,andresponsiblefortheirenvironmentalmanagementsystemsforFSCandISO14001.SherepresentsPUKatPublishers'databaseforResponsibleEnvironmentalPaperSourcing(PREPS)meetingsandevents,andatWWFUKForestTradeNetworkmeetingsandaudits.