BOOM: Marketing to the Ultimate Power Consumer - The Baby-Boomer Woman

作者 Mary Brown著Carol Orsborn著
出版社 Mcgraw-Hill
出版时间 2006年9月
ISBN 9780814473900
定价 269.30

内容简介

"ForewordbyPacoUnderhillWomenmakethevastmajorityofpurchasingdecisionsintheUnitedStates,spendingtrillionsofdollarseveryyearoneverythingfromfoodandclothingtoappliances,cars,vacations,realestate,andmuchmore.Onehuge,affluentsegmentofthatdemographicwieldsmorespendingcloutthananyother:Baby-Boomerwomen.Bornbetween1946and1964,thesewomenrepresentaportionofthebuyingpublicnomarketercanaffordtoignore.Withsuccessfulcareers,investmentsmadeduringthe""boom""years,andinheritancesfromparentsorhusbands,theyaremorefinanciallyempoweredthanany...

作者简介

"MaryBrownisPresidentandCreativeDirectoratPortland,Maine–basedImagoCreative,theonlystrategicmarketingfirmintheU.S.specializingexclusivelyinhelpingcompaniesreachwomenoftheBabyBoomgeneration.Withmorethan20yearsasanartdirector,creativedirector,andbrandchampionworkingwithmanyofthecountry’stopcompanies,shehasdistinguishedherselfasaleadingvoiceonthesubjectofmarketingtoBaby-Boomerwomen.CarolOrsborn,Ph.D.,isSeniorPartneratImagoCreative,andisknowninternationallyforherpioneeringworkontheissues,desires,andconcernsoftheBabyBoomgeneration.HerpreviousbooksincludeTheArtofResilience,InnerExcellenceatWork,andHowWouldConfuciusAskforaRaise?Sheisalsotherecipientofthepublicrelationsindustry’shighestaward,theSilverAnvil."

BOOM: Marketing to the Ultimate Power Consumer - The Baby-Boomer Woman

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