企业家经营诀窍 Bottled for Business: The Less Gassy Guide to Entrepreneurship

Sowhatdoesittaketobeasuccessfulentrepreneur?Therearemanydifferentanswers,butaccordingtoKaranBilimoria,founderofCobraBeer,dothefollowingandyouwon'tgofarwrong:becreative,gotheextramile,haveconfidenceinyourselfandyourteam,getlucky,bedisciplined,takethelong-termview,learnconstantlyanddon'tbeafraidofseriousamountsofhardwork.BottledforBusinessgetstotheheartofhowandwhyCobraBeerhasdevelopedintooneoftheworld'sbest-lovedbrands.Itisastoryinfusedwiththepassion,belief,energyandvisionofitsfounderandsharestheupsanddownsofhowCobragottowhereitistoday.Butmorethanthat,itisastoryofinspirationforanyonewhohasdreamsofrunningtheirownbusiness.作者简介：ACambridgelawgraduate,KaranBilimoriastartedhiscareersomewhatincongruouslyasacharteredaccountantatErnst&Young.HewasalsoSales&MarketingDirectoratEuropeanAccountingFocusMagazine.Alsoincongruously,itwasapproximatelyayearlaterthathebegantorealisehisvisionforalessgassy,premiumqualitylagerbrewedtoappealtoaledrinkersandlagerdrinkersalike.Atthetime,Karanwas27yearsoldandwith£20,000ofstudentdebt.SincefoundingCobraBeer,KaranhasalsoexpandedhisproductrangetoincludeGeneralBilimoriaWinesin1999,andfoundingTandooriMagazineandcurryzone.com.Heisamemberofthegovernment’sNationalEmploymentPanel,andChairmanofThePanel’sSmallandMedium-SizedEnterpriseBoard.HeisalsoViceChairmanoftheLondonChamberofCommerceandIndustry’sAsianBusinessAssociation.