内容简介
Ifyouarealeader-oraspiringtobeone-thentoolslikePowerPointdetract,notadd,tohowyourperformancewillbereceived.Infact,leadershipandtheabilitytospeakandsellyourselfandyourideasareinextricablyintertwined.Successfulleadersspeaktohelplistenersknowthemselvesaswellastoinfluenceandinspirethem.ChrisWitthashelpedhundredsofexecutivestaketheirgametoanotherlevel.Because,whenyouarealeader,beingagoodspeakerisn\\\\\\\'tenough.Youhavetobeagreatspeaker.Yourreputationandthesuccessofyourbusinessdependonbeingabletospeaktoavarietyofaudiencesconfidentlyandpersuasively.Throughcontemporaryandhistoricalexamples,Chrisprovidespracticaladviceonhowhisreaderscantaketheirgametoanotherlevelbyunderstandingideassuchas:*Youarethemessage-it\\\\\\\'syourexperience,visionandcharacterthataudienceswant*Asaleader,youhaveonlythreespeeches:toidentify,toinfluenceandtoinspire*Speaklesstosaymore.Fewer,shorterspeecheshavegreaterimpact*Daretobedifferent.Leadersdon\\\\\\\'tplaybytherules;theytakerisks