Double-Digit Growth: How Great Companies Achieve It-No Matter What

Aworld-renownedconsultantandbestsellingauthoranswerseverycompany'smostcompellingneedIntheir1995blockbusterTheDisciplineofMarketLeaders,MichaelTreacyandFredWiersemaexplainedhowgreatcompaniesdominatedtheirmarketsbyofferingsuperiorvaluepropositions.NowTreacyisbackwithanequallygroundbreakingbook—revealinghowgreatcompaniesmastergrowtheachyearandhowallbusinessescanidentifyandexploitopportunitiesforincreasedrevenues,grossmargins,andprofits.Treacy'smainpointissimple—itreallyispossibletogrowyourbusinessby10percentormore,yearafteryear,ingoodtimesandbad,withoutcheating.Greatcompaniesalreadyknowhowtodoit,andtherestofuscanlearntheirstrategiesanddothesamething.UsingcasestudiesfromindustryleaderssuchasDellComputer,HomeDepot,andGE,heshowsthefivestepsthatareimperativetoensuregrowth:*keepthegrowthyouhavealreadyearned*lookforgrowthwhereit'slikelytobefound*takebusinessfromyourcompetitorsTreacybelievesthatanybusinesscangrowataconsistentdouble-digitrate,andwithDouble-DigitGrowth,managersandinvestorsnowhavethetoolstoachievethatloftygoalandmaintaincorporatesuccess.Ontheweb:http://www.michaeltreacy.com