用怪人之道/Mavericks at Work

Thisworktakesanengagingandincisivelookattoday'stopbusinessleaders-visionaryandcreativemaverickswhoarechangingthewaywedobusiness.Inspiringandaccessible,"MavericksatWork"isforanyonewhowantstosucceedinbusiness-fromtheentry-levelemployeetotheCEO.In"MavericksatWork",twohigh-profilejournalistsintroduceaninspiringgroupofentrepreneursandexecutiveswhoarebuildinggreatbusinessesbychallengingbusinessasusual.Frombreak-the-mouldinnovatorssuchasHBO,Pixar,andNetflixtoglobalgiantssuchasIBMandProcter&Gamble,thesemavericksarewinningbigbydevisingnewanswerstotheoldest(andtoughest)challengesofcompetitionandleadership.Theirstoriesareexciting-andtheirideasaretrulypowerful.Realmavericksknowthat:big,originalideaspaybigdividends;beingdifferentmakesallthedifference;nobodyisassmartaseverybody;cheaperisbetter,butvalueispriceless;greatleadersareinsatiablelearners."MavericksatWork"isarelentlesslyusefulhow-tobook.Butitisalsoaneye-openingwhat-ifbook-withinsightsthatshowcasethepowerofbusinessatitsbestandsetapositiveagendaforthefuture.作者简介：WilliamCTaylorisacofounderandfoundingeditorofFastCompany,which,duringhistenure,wontwocovetedNationalMagazineAwards,wasnamedLaunchoftheYearbyAdvertisingAge,StartupoftheYearbyAdWeek,andMagazineoftheYearbyAdvertisingAge.HehasbeenpublishedintheWallStreetJournal,NewYorkTimes,andHarvardBusinessReview.HelivesinWellesley,Massachusetts.DuringhereightyearsassenioreditorofFastCompany.PollyLaBarrewroteinfluentialarticlesonstrategy,creativityandpersonalsuccess,andcohosteditssignatureRealTimeconferences,atwhichexecutives,entrepreneurs,andinnovatorsdebatedthefutureofbusinessandleadership.ShelivesinNewYorkCity.