Age of Persuasion

Considerthecultureofthetwenty-firstcentury:Eachmorning,youhearahalf-dozenadsontheradiobeforeyourfeettouchthefloor.Bytheendoftheday,hundreds—perhapsthousands—ofmarketingmessageshavetargetedyou.Andyetlittleisunderstoodabouthowmarketingaffectsourlivesandsociety.EnterTerryO’ReillyandMikeTennant,theadmenbehindTheAgeofPersuasion,thepopularradioshowbroadcastontheCanadianBroadcastingCorporationandSiriusRadio.Theyhavemadeittheirmissiontosharetheback-roomstoryofmodernmarketing,entertainingasidesandall:"Thinkofadvertisersasmillionsofantsinacolony,eachworkinghardandeachwithitsownobjective.Exceptthatinthiscolony,everysingleantiscompetingagainsttheothers.That’stheadbusiness.Almosteveryadyousee,hear,andotherwiseexperienceiscompetingforapieceofyourimagination.Andlikeanycross-sectionofhumanity,thevast,worldwideadvertisingcommunityisdiverse:composedofgeniusesandidiots,saintsandbuffoons,andeverythinginbetween.”FromtheearlyplayerstotheMadMenofthe1960sandbeyond,TheAgeofPersuasionprovidesanentertaining—andeye-opening—lookataworlddrivenbymarketing.