内容简介
Intheworldofdigitalproducts,thefutureisdifficulttopredictandsuccessrequiresreducingtheriskoffailure.Thebookcodifiesandcapturesacommonlanguageandprocessfordesignsprints,makingthemaccessibletoanyone,andenablingbusines
作者简介
AbouttheAuthorTheCEOandCo-FounderofBoston-BasedUserExperienceAgencyFreshTilledSoil,Richardwearsthestrategichataroundtheoffice.He'sworkedhiswayupthewebmarketingfoodchain,startingwithonlineadsalesatMultiChoice,Africa’slargestTVandInternetmediabusiness.Richardwasinthethickofitduringtheheadydot-comyears,foundingAcceleration,aninternationale-marketingbusinessheadquarteredinLondon.Hehasnevermetawhiteboardhedidn'tlike.Inaworldofhyper-specialization,C.Toddstandsintheintersectionsandseestheconnectionsthatrevolvearoundus.AsanInnovationArchitectatConstantContact'sInnoLoft,hefacilitatesproductandservicedesignsprintsforawiderangeofexternalstartupsandinternalproductteams.C.ToddisalsoamemberoftheadjunctfacultyatMadrid'sprestigiousIEBusinessSchoolwhereheteachescoursesonCreativity,Innovation,Design-ThinkingandCommunication.AfteracareerinuserexperiencedesignandresearchatcompanieslikeMicrosoftandNuance,TracethenbecameadeveloperatPivotalLabs,andisnowaManagingDirectoratthoughtbot.Hehasfacilitatednumerousproductdesignsprints,andisanauthorandmaintainerofthoughtbot'sdesignsprintmethodologyrepository.He'sbroughtLeanandAgilemethodologytomanylargecompaniesandsmallstartups,helpingteamstofocus,prioritize,andbecomehappyandproductive.
