Thank You for Arguing：What Aristotle, Lincoln, and Homer Simpson Can Teach Us About the Art of Persuasion

ThankYouforArguingisyourmasterclassintheartofpersuasion，taughtbyprofessorsrangingfromBartSimpsontoWinstonChurchill.Thetime-testedsecretsthebookdisclosesincludeCicero’sthree-stepstrategyformovinganaudiencetoactionÑaswellasHonestAbe’sShamelessTrickofloweringanaudience’sexpectationsbypretendingtobeunpolished.Butit’salsorepletewithcontemporarytechniquessuchaspoliticians’useof“code”languagetoappealtospecificgroupsandaneye-openingassortmentofpopular-culturedodges，including：TheEddieHaskellPloyEminem’sRulesofDecorumTheBelushiParadigmStalin’sTimingSecretTheYodaTechniqueWhetheryou’reaninveterateloveroflanguagebooksorjustwanttowinalotmoreanger-freeargumentsonthepage，atthepodium，oroverabeer，ThankYouforArguingisforyou.Writtenbyoneoftoday’smostpopularonlinelanguagemavens，it’swarm，witty，erudite，andtrulyenlightening.Itnotonlyteachesyouhowtorecognizeaparalipsisandachiasmuswhenyouhearthem，butalsohowtowieldsuchhandyandpersuasiveweaponsthenexttimeyoureally，reallywanttogetyourownway.