Small Data：The Tiny Clues That Uncover Huge Trends

作者 Martin Lindstrom
出版社 St. Martin's Press
出版时间 2016年2月
ISBN 9781250080684

内容简介

MartinLindstrom,amodern-daySherlockHolmes,harnessesthepowerof“smalldata”inhisquesttodiscoverthenextbigthingHiredbytheworld'sleadingbrandstofindoutwhatmakestheircustomerstick,MartinLindstromspends300nightsayeari

作者简介

MARTINLINDSTROMisaforemostconsultanttoawho'swhoofleadingcompanies.Heistheauthoroftheinternationalbestseller,Buyology,andfiveotherbooksonbrandingandconsumerbehavior.In2009,TimeMagazinerecognizedhimasamongthetop100MostInfluentialPeopleinTheWorld,andthisyear,anindependentstudyamong30,000marketersnamedhimtheworld'snumber#1brandbuildingexpert.

Small Data：The Tiny Clues That Uncover Huge Trends

内容简介

作者简介

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