内容简介
NewYorkTimes-WallStreetJournal-USATodayBestsellerTakingreadersinsidethemostcutting-edgebusinesses,NinjaInnovationistheultimateguidetoachievingvictoryintoday'sinnovate-or-dieeconomyGaryShapirohasobservedtheworld'smostinnovativebusinessesfromhisfront-rowseatasleaderoftheConsumerElectronicsAssociationanditsinfluentialannualtradeshow,theInternationalCES.Nowherevealsthetensecretsof"ninjainnovators"likeApple,Amazon,Google,Microsoft,andmanyothers.Whatdoesittaketosucceed?Discipline.Mission-orientedstrategy.Adaptability.Decisiveness.Andawillforvictory.Inshort,today'smostsuccessfulbusinessesare"ninjainnovators."DrawnfromGaryShapiro'sthreedecadesofexperienceleadingtheconsumerelectronicsindustry,NinjaInnovationtakesreadersbehindthescenesoftoday'stopenterprises,uncoveringtheirtenessentialstrategiesforsuccess.
作者简介
GaryShapiroisthepresidentandCEOoftheConsumerElectronicsAssociation(CEA®),theU.S.tradeassociationthatrepresentsmorethantwothousandconsumerelectronicscompanies,andownsandproducestheannualInternationalCES,themostimportantinnovation-orientedtradeshowintheworld.AsheadoftheCEA®formorethanthreedecades,hehaseffectivelyusheredtheconsumerelectronicsindustrythroughmajorperiodsoftechnologicalupheavalandtransformation.ShapiroistheNewYorkTimesbestsellingauthorofTheComeback:HowInnovationWillRestoretheAmericanDream.AregularcolumnistfortheHuffingtonPost,Forbes,andtheDailyCaller,hehasbeenfeaturedintheWallStreetJournal,theNewYorkTimes,andtheWashingtonPost.HealsoappearsregularlyonFoxNews,CNN,CNBC,andC-SPAN.HeisagraduateofGeorgetownUniversityLawCenter.HesplitshistimebetweenDetroitandWashington,D.C.,andismarriedtoDr.SusanMalinowski.