The Long Tail：Why the Future of Business is Selling Less of More

Whathappenswhenthebottlenecksthatstandbetweensupplyanddemandinourculturegoawayandeverythingbecomesavailabletoeveryone?"TheLongTail"isapowerfulnewforceinoureconomy:theriseoftheniche.Asthecostofreachingconsumersdropsdramatically,ourmarketsareshiftingfromaone-size-fits-allmodelofmassappealtooneofunlimitedvarietyforuniquetastes.Fromsupermarketshelvestoadvertisingagencies,theabilitytooffervastchoiceischangingeverything,andcausingustorethinkwhereourmarketslieandhowtogettothem.Unlimitedselectionisrevealingtruthsaboutwhatconsumerswantandhowtheywanttogetit,fromDVDsatNetflixtosongson...