Strategic Brand Management

Thisisaspecialinternationaleditionofanestablishedtitlewidelyusedbycollegesanduniversitiesthroughouttheworld.PearsonEducationInternationalpublishedthisspecialeditionforthebenefitofstudentsoutsidetheUnitedStatesandCanada.IfyoupurchasedthisbookwithintheUnitedStatesorCanadayoushouldbeawarethatithasbeenwrongfullyimportedwithouttheapprovalofthePublisherortheAuthor.