The Medici Effect: Breakthrough Insights at the Intersection of Ideas, Concepts, and Cultures

Innovationisanevergreentopicbecauseitissuchanessentialingredientforsuccessfulgrowth—andthisbookprovidesanewandfascinatingperspectiveonhownewinnovationscanbestbefoundanddevelopedManagersfromallkindsofcompanieswillfindthisbookofinterest.Thisbookissowellwrittenandisfilledwithsuchengagingexamplesthatweexpectittobreakoutbeyondabusinessaudiencetogeneralreaders.ItissimilartoTheTippingPointintermsoftone,readability,andrich,interestingstories,whichshowhowinnovativeideaswereborninintersectionsthatcombinedarenasasdiverseascardgamesandskyrises,PalmPilotsandcarrots,airplanesandcookies,antsandtruckdrivers.Offerspracticalstrategiesanyonecanusetodevelopnovelnewideasbigandsmall,inallareasoflifeandwork.Note:Thebook’stitlereferstoanexplosionofcreativitythatoccurredinFlorenceduringtheRenaissance,whentheMedicibankingfamilyfundedcreatorsfrommanydifferentdisciplinestocometogethertodebate,discuss,anddiscovernewideas.Thebookisabouthowanyofuscancreateourown“Medicieffects”usingtheconceptof“theintersection”