Transform How to Disrupt Your Organization Before the Competition Does

Companies,communities,andindividualsfallformanyreasons,butoneofthemostcommon—andeasilyavoidable—isthefailuretoreinvent.Whenpeopleandorganizationsrestonpriorsuccessesratherthandrivingpurposefultransformation,theydiscovertoolatethattheyhavelosttheirmarketpositionaltogethertocompetitorsandexternalforces.Themostsuccessfulcompanies,brands,andindividualsmakereinventionaregularpartoftheirbusinessstrategies.Transformationdemandsanongoingprocessofdiscoveryandimagination,andTheRoadtoReinventionlaysoutasystematicapproachforcontinuallychallengingandreinventingyourselfandyourbusiness.VenturecapitalistandserialentrepreneurJoshLinkneridentifiessixelementsinanybusinessthatareripeforreinventionandsharesexamples,methods,andstep-by-steptechniquesforcreatingdeliberate,productivedisruption.ThroughoutTheRoadtoReinvention,Linkneralsoexploresthehistory—thegreatrise,unprecedentedfall,andnowrebirth—ofhisbelovedhometown,Detroit.Firstrisingtogreatnessastheresultofbreathtakinginnovation,Detroithadgenerationsofboominggrowthbeforesuccumbingto?apathy,atrophy,andfinallybankruptcy.Now,thecityisrisingfromtheashesanddrivingsustainablesuccessthroughanintensefocusonreinvention.Linknerbringsaninsider\'sviewofthisincrediblestoryofgrit,determination,andcreativity,sharinghisperspectiveonDetroit\'ssuccessesandsetbacksasaprofoundexampleoflarge-scaleorganizationalandpersonaltransformation.Changeisinevitable.Youneedtodecide:Willyoudrivethatchange,orbedrivenawaybyit?Willyoudisruptorbedisrupted?Bychoosingtodeliberatelyreimagineyourownstatusquo,youcansecureastrongfutureforbothyourcompanyandyourcareer.,