Pharmaceutical Lifecycle

AcomprehensiveguidetooptimizingthelifecyclemanagementofpharmaceuticalbrandsThemountingchallengesposedbycostcontainmentpoliciesandtheprevalenceofgenericalternativesmakeoptimizingthelifecyclemanagement(LCM)ofbranddrugsessentialforpharmaceuticalcompanieslookingtomaximizethevalueoftheirproducts.Demonstratinghowdifferentmeasurescanbecombinedtocreatewinningstrategies,PharmaceuticalLifecycleManagement:MakingtheMostofEachandEveryBrandexploresthisincreasinglyimportantfieldtohelpreadersunderstandwhattheycan—andmust—dotogetthemostoutoftheirbrands.OfferingatrulyimmersiveintroductiontoLCMoptionsforpharmaceuticals,thebookincorporatesnumerousreal-lifecasestudiesthatdemonstratesuccessfulandfailedlifecyclemanagementinitiatives,explainingthekeytakeawayofeachexample.FilledwithpracticalinformationontheprocessofactuallywritingandpresentinganLCMplan,aswellashowtolinkcorporate,portfolio,andindividualbrandstrategies,thebookalsooffersalookaheadtopredictwhichLCMstrategieswillcontinuetobeeffectiveinthefuture.Whilethedevelopmentofnewdrugsdesignedtoaddressunmetpatientneedsremainsthesinglemostimportantgoalofanypharmaceuticalcompany,effectiveLCMisinvaluableforgettingthegreatestpossiblevaluefromexistingbrands.PharmaceuticalLifecycleManagementwalksyouthroughtheprocessstepbystep,makingitindispensablereadingforpharmaceuticalexecutivesandmanagers,aswellasanyoneworkinginthefieldsofdrugresearch,development,andregulation.,