Trump：The Art of the Deal

FromtheImpresarioofNBC'shitshowTheApprenticeTRUMPONTRUMP:"Ilikethinkingbig.Ialwayshave.Tomeit'sverysimple:ifyou'regoingtobethinkinganyway,youmightaswellthinkbig."Andhere'showhedoesit:theartofthedeal.BeginningwithaweekinTrump'shigh-stakeslife,Trump:TheArtoftheDealgivesusTrumpinaction.Weseejusthowheoperatesdaytoday—howherunshisbusinessandhowherunshislife—ashechatswithfriendsandfamily,clasheswithenemies,efficientlybuysupAtlanticCity'stopcasinos,changesthefaceoftheNewYorkCityskyline...andplansthetallestbuildingintheworld.TRUMPONTRUMP:"Iplayitveryloose.Idon'tcarryabriefcase.Itrynottoscheduletoomanymeetings.Ileavemydooropen....Iprefertocometoworkeachdayandjustseewhatdevelops."Evenamaverickplaysbyrules,andhereTrumpformulateshisownelevenguidelinesforsuccess.Heisolatesthecommonelementsinhisgreatestdeals;heshattersmyths("Youdon'tnecessarilyneedthebestlocation.Whatyouneedisthebestdeal");henamesnames,spellsoutthezeros,andfullyrevealsthedeal-maker'sart:fromtheabandonedpropertythatbecametheJacobK.JavitsConventionCentertotheseedyhotelthatbecametheGrandHyatt;fromtheracetorebuildCentralPark'sWollmanSkatingRinktothebyzantinesagaofthepropertythatbecameTrumpTower.Andthroughout,Trumptalks—reallytalks—abouthowhedoesit.TRUMPONTRUMP:"Ialwaysgointoadealanticipatingtheworst.Ifyouplanfortheworst—ifyoucanlivewiththeworst—thegoodwillalwaystakecareofitself."DonaldTrumpisblunt,brash,surprisinglyold-fashionedinspots—andalways,alwaysanoriginal.Trump:TheArtoftheDealisanunguardedlookatthemindofabrilliantentrepreneurandanunprecedentededucationintheartofthedeal.It'sthemoststreetwisebusinessbookthereis—andasizzlingreadforanyoneinterestedinmoneyandsuccess.