书目

Free：How Today's Smartest Businesses Profit by Giving Something for Nothing

  • 作者 Chris Anderson著
  • 出版社 Hyperion
  • 出版时间 2010年4月 第1版
  • ISBN 9781401310325
  • 定价 110.00

内容简介

"ChrisAnderson'sFreeunpacksaparadoxoftheonlinemarketplace—peoplemakingmoneychargingnothing.Whatwasoncejustamarketinggimmickhasmorphedintothebasisofatrillion-dollareconomy."—Newsweek"Anderson'stimingcouldn'tbebetter.Freearrivesaswholeswathsoftheeconomyarehavingtocontendwithconsumersfindingways—someillegal,manynot—togoFree."—BostonSundayGlobe"I'dputAndersonandhisworkonparwithMalcolmGladwellandClaytonM.Christensenasoneofthemoreimportantpiecesofbusinessphilosophypublished...

作者简介

ChrisAndersonistheauthoroftheinternationalbestsellerTheLongTail.HeistheeditorinchiefofWiredmagazineandwastheU.S.businesseditoratTheEconomist.HebeganhiscareeratthetwopremiersciencejournalsScienceandNature.HeholdsaBachelorofSciencedegreeinPhysicsfromGeorgeWashingtonUniversityandstudiedQuantumMechanicsandScienceJournalismattheUniversityofCalifornia.

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