书目

The McKinsey Way:Using the Techniques of the World's Top Strategic Consultants to Help You and Your Business

内容简介

"Ifmorebusinessbookswereasuseful,concise,andjustplainfuntoreadasTHEMCKINSEYWAY,thebusinessworldwouldbeabetterplace."--JulieBick,best-sellingauthorofALLIREALLYNEEDTOKNOWINBUSINESSILEARNEDATMICROSOFT."Enlivenedbywittyanecdotes,THEMCKINSEYWAYcontainsvaluablelessonsonwidelydiversetopicssuchasmarketing,interviewing,team-building,andbrainstorming."--PaulH.Zipkin,Vice-Dean,TheFuquaSchoolofBusinessIt'sbeencalled"abreedinggroundforgurus."McKinsey&Companyisthegold-standardconsultingfirmwhosealumniincludetitanssuchas"InSearchofExcellence"authorTomPeters,HarveyGolubofAmericanExpress,andJapan'sKenichiOhmae.WhenFortune100corporationsarestymied,it'sthe"McKinsey-ites"whomtheycallforhelp.InTHEMCKINSEYWAY,formerMcKinseyassociateEthanRasielliftstheveiltoshowyouhowthesecretiveMcKinseyworksitsmagic,andhelpsyouemulatethefirm'swell-honedpracticesinproblemsolving,communication,andmanagement.HeshowsyouhowMcKinsey-itesthinkaboutbusinessproblemsandhowtheyworkatsolvingthem,explainingthewayMcKinseyapproacheseveryaspectofatask:HowMcKinseyrecruitsandmoldsitseliteconsultants;Howto"sellwithoutselling";Howtousefacts,notfearthem;Techniquestojump-startresearchandmakebrainstormingmoreproductive;Howtobuildandkeepateamatthetopitsgame;Powerfulpresentationmethods,includingthefamouswaterfallchart,rarelyseenoutsideMcKinsey;Howtogetultimate"buy-in"toyourfindings;Survivaltipsforworkinginhigh-pressureorganizations.Bothabehind-the-sceneslookatoneofthemostadmiredandsecretivecompaniesinthebusinessworldandatoolkitofproblem-solvingtechniqueswithoutpeer,THEMCKINSEYWAYisfascinatingreadingthatempowerseverybusinessdecisionmakertobecomeabetterstrategicplayerinanyorganization.《麦肯锡方法》从五大方面揭示了麦肯锡工作的小窍门,作者从麦肯锡思考问题的方法开始,不仅介绍了麦肯锡解决商业问题的方法,同时也介绍了其于无声处听有声的推销方法。想知道麦肯锡的生存之道吗?想知道如何敲开麦肯锡这个顶级公司的大门吗?想知道关于麦肯锡最有价值的回忆吗?在麦肯锡方法的背后透视和规划了职场人的职业之路,本书是走向职场的必读之物。

作者简介

EthanM.RasieljoinedMcKinsey&Co.'sNewYorkofficein1989andworkedthereuntil1992.Whileat"thefirm",hisclientsincludedmajorcompaniesinfinance,telecommunications,computing,andconsumergoodssectors.BeforeworkingatMcKinsey,heworkedasanequityfundmanageratMercuryAssetManagementinLondon.Hehasalsoworkedasaninvestmentbanker.Hehasabachelor'sdegreefromPrincetonUniversityandanMBAfromtheWhartonSchoolattheUniversityofPennsylvania.埃森·拉塞尔,1989年进入麦肯锡公司纽约办事处、工作至1992年。在公司期间,他的客户包括金融、电信、计算机和消费品部门的大公司。他还做过投资银行家和基金经理人,他在普林斯顿大学获得学生学位。在沃顿商学院获得MBA学位。艾森·拉塞尔(EthanM.Rasiel),曾任麦肯锡公司咨询顾问。其客户包括金融、电信、计算机和消费品领域的众多知名公司。在加入麦肯锡之前,这位宾夕法尼亚州立大学沃顿商学院的MBA曾任伦敦水星资产管理公司的股权基金经理,也曾是一位投资银行家。

目录

丛书

金牌企业系列

其他版本

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