内容简介
"Ifmorebusinessbookswereasuseful,concise,andjustplainfuntoreadasTHEMCKINSEYWAY,thebusinessworldwouldbeabetterplace."--JulieBick,best-sellingauthorofALLIREALLYNEEDTOKNOWINBUSINESSILEARNEDATMICROSOFT."Enlivenedbywittyanecdotes,THEMCKINSEYWAYcontainsvaluablelessonsonwidelydiversetopicssuchasmarketing,interviewing,team-building,andbrainstorming."--PaulH.Zipkin,Vice-Dean,TheFuquaSchoolofBusinessIt'sbeencalled"abreedinggroundforgurus."McKinsey&Companyisthegold-standardconsultingfirmwhosealumniincludetitanssuchas"InSearchofExcellence"authorTomPeters,HarveyGolubofAmericanExpress,andJapan'sKenichiOhmae.WhenFortune100corporationsarestymied,it'sthe"McKinsey-ites"whomtheycallforhelp.InTHEMCKINSEYWAY,formerMcKinseyassociateEthanRasielliftstheveiltoshowyouhowthesecretiveMcKinseyworksitsmagic,andhelpsyouemulatethefirm'swell-honedpracticesinproblemsolving,communication,andmanagement.HeshowsyouhowMcKinsey-itesthinkaboutbusinessproblemsandhowtheyworkatsolvingthem,explainingthewayMcKinseyapproacheseveryaspectofatask:HowMcKinseyrecruitsandmoldsitseliteconsultants;Howto"sellwithoutselling";Howtousefacts,notfearthem;Techniquestojump-startresearchandmakebrainstormingmoreproductive;Howtobuildandkeepateamatthetopitsgame;Powerfulpresentationmethods,includingthefamouswaterfallchart,rarelyseenoutsideMcKinsey;Howtogetultimate"buy-in"toyourfindings;Survivaltipsforworkinginhigh-pressureorganizations.Bothabehind-the-sceneslookatoneofthemostadmiredandsecretivecompaniesinthebusinessworldandatoolkitofproblem-solvingtechniqueswithoutpeer,THEMCKINSEYWAYisfascinatingreadingthatempowerseverybusinessdecisionmakertobecomeabetterstrategicplayerinanyorganization.《麦肯锡方法》从五大方面揭示了麦肯锡工作的小窍门,作者从麦肯锡思考问题的方法开始,不仅介绍了麦肯锡解决商业问题的方法,同时也介绍了其于无声处听有声的推销方法。想知道麦肯锡的生存之道吗?想知道如何敲开麦肯锡这个顶级公司的大门吗?想知道关于麦肯锡最有价值的回忆吗?在麦肯锡方法的背后透视和规划了职场人的职业之路,本书是走向职场的必读之物。