Brewing Up a Business

UpdatedbusinesswisdomfromthefounderofDogfishHead,thenation′sfastestgrowingindependentcraftbreweryStartingwithnothingmorethanahomebrewingkit,SamCalagioneturnedhisentrepreneurialdreamintoafoamyrealityintheformofDogfishHeadCraftBrewery,oneofAmerica′sbestandfastestgrowingcraftbreweries.InthisnewlyupdatedSecondEdition,Calagioneoffersadeeperreal–worldlookatentrepreneurshipandwhatittakestooperateandgrowasuccessfulbusiness.Inseveralnewchapters,hediscussesDogfish′smostinnovativemarketingideas,includinghowsocialmediahasbecomeanintegralpartofthebusinessmodelandhowothersmallbusinessescanuseittocatchupwithbiggercompetitors.Calagionealsopresentsacompellingargumentforchoosingtokeephisbusinesssmallandartisanal,despitegrowingdemandforhisproducts.UpdatedtoofferamorecompletelookatwhatittakestokeepasmallbusinessboomingAninspiringstoryofrenegadeentrepreneurialismandtherewardsofdreamingbig,workinghard,andthinkingunconventionallyShowshowtousesocialmediatoreachnewcustomersandgrowabusinessForanyentrepreneurwithadream,BrewingUpaBusiness,SecondEditionpresentsanenlightening,in–depthlookatwhatittakestosucceedontheirownterms.