ThePowerofHabit:WhyWeDoWhatWeDo,andHo

InThePowerofHabit，award-winningNewYorkTimesbusinessreporterCharlesDuhiggtakesustothethrillingedgeofscientificdiscoveriesthatexplainwhyhabitsexistandhowtheycanbechanged.Withpenetratingintelligenceandanabilitytodistillvastamountsofinformationintoengrossingnarratives，Duhiggbringstolifeawholenewunderstandingofhumannatureanditspotentialfortransformation.Alongthewaywelearnwhysomepeopleandcompaniesstruggletochange，despiteyearsoftrying，whileothersseemtoremakethemselvesovernight.Wevisitlaboratorieswhereneuroscientistsexplorehowhabitsworkandwhere，exactly，theyresideinourbrains.WediscoverhowtherighthabitswerecrucialtothesuccessofOlympicswimmerMichaelPhelps，StarbucksCEOHowardSchultz，andcivil-rightsheroMartinLutherKing，Jr.WegoinsideProcter&Gamble，Targetsuperstores，RickWarren'sSaddlebackChurch，NFLlockerrooms，andthenation'slargesthospitalsandseehowimplementingso-calledkeystonehabitscanearnbillionsandmeanthedifferencebetweenfailureandsuccess，lifeanddeath.Atitscore，ThePowerofHabitcontainsanexhilaratingargument：Thekeytoexercisingregularly，losingweight，raisingexceptionalchildren，becomingmoreproductive，buildingrevolutionarycompaniesandsocialmovements，andachievingsuccessisunderstandinghowhabitswork.Habitsaren'tdestiny.AsCharlesDuhiggshows，byharnessingthisnewscience，wecantransformourbusinesses，ourcommunities，andourlives.