书目

A Fine Line：How Design Strategies Are Shaping the Future of Business

  • 作者 Hartmut Esslinger著
  • 出版社 Wiley
  • 出版时间 2009年6月 第1版
  • ISBN 9780470451021
  • 定价 301.50

内容简介

praiseforafineline"Abreathofturbo-chargedfreshairthatdoesn'tregurgitatetheego-maniacCEO'sselectivememoryoranoutsideexpert'smisinterpretations.Hartmutexplainsinnovationthroughthelensofdesign,andit'sabouttimewegainedhisvaluableperspective."—GuyKawasaki,formerchiefevangelist,Appleandco-founderofAlltop.com"AtFlextronics,wefellinlovewithHartmutandfrog,andtheirpassionforbringingcrazygreatdesignsanddesignprocessesintotheforefrontofgreatproductcompanies.Weusedtheirexpertisetohelpourcustomers,manyofthegreatestproductcompaniesintheworld,includingApple,HP,Cisco,Microsoftandothers.ItisacredittoHartmutthatinthemidstofashockingglobalrecession,frogstillsetsquarterlyrevenuerecords.Theirsisauniqueandfascinatingstory."—MichaelMarks,partner,RiverwoodCapitalLLCandformerCEO,Flextronics"Hartmut'snewapproachtodesignisfeltineveryroomineveryhouseineverycountryandineverybusinessaroundtheworld.Heprovedthatthoughtfuldesignisnotonlygoodforpeoplebutisgoodforbusiness—andthatbothareinterlinked.IhavebeenfortunatetohaveobservedfirsthandhisimpactatSony,Apple,andHP'andhavelearnedsomuchfromhim.Heisanunsungheroofourtimes!AFineLineisamust-readfordesignersandbusinesspeoplealike."—SatjivChahil,seniorvicepresident,Hewlett-Packard"Afascinating,breathtaking,andexemplaryinsightintoasuccessstorythatneverhadsomuchtopicality,andsomuchinformativepotentialasjustnow.Esslingeroffersanhonestandencouragingportraitoftheincrediblepowerofthebusinessanddesignalliance.AFineLineisahandbookofdesignexpertiseandtheartofbusinessatitsbest,showingavarietyofradicalsolutionsandfreshnewideas."—ProfessorDrPeterZec,president,ICSIDandfounder,reddotawards

作者简介

HartmutEsslingeristhefounderoffrogdesign,inc.,aleadingglobalinnovationfirm,andoneofthemostrespecteddesignersandbusinessconsultantsintheworld.EsslingerfoundedfrogdesigninhisnativeGermanyandsparkedadesignrevolution.HisworkhasdefinedthemodernconsumeraestheticwithsuchrevolutionaryproductsastheAppleMacintoshcomputer,Sony'sTrinitrontelevision,Lufthansa'sbrandandfleetimage,Disney'sCruiseLinesandConsumerElectronics,andLouisVuitton'sbrandaesthetic.HisdesignsareintheMuseumofModernArtandtheWhitneyMuseuminNewYork.HeisalsoFoundingProfessoroftheHochschulefürGestaltunginKarlsruhe,GermanyandProfessorforConvergentDesignattheUniversityofAppliedArtsinVienna,Austria.

其他版本

—  END  —