The Googlization of Everything：And Why We Should Worry

Inthebeginning,theWorldWideWebwasexcitingandopentothepointofanarchy,avastandintimidatingrepositoryofunindexedconfusion.IntothiscreativechaoscameGooglewithitsdazzlingmission-"Toorganizetheworld'sinformationandmakeituniversallyaccessible"-anditsmuch-quotedmotto,"Don'tbeevil".Inthisprovocativebook,SivaVaidhyanathanexaminesthewayswehaveusedandembracedGoogle-andthegrowingresistancetoitsexpansionacrosstheglobe.HeexposesthedarksideofourGooglefantasies,raisingredflagsaboutissuesofintellectualpropertyandthemuch-toutedGoogleBookSearch.HeassessesGoogle'sglobalimpact,particularlyinChina,andexplainstheinsidiouseffectofGooglizationonthewaywethink.Finally,VaidhyanathanproposestheconstructionofanInternetecosystemdesignedtobenefitthewholeworldandkeeponebrilliantandpowerfulcompanyfromfallingintothe"evil"itpledgedtoavoid.