书目

Sprint：How to Solve Big Problems and Test New Ideas in Just Five Days

内容简介

“Sprintoffersatransformativeformulafortestingideasthatworkswhetheryou’reatastartuporalargeorganization.Withinfivedays，you’llmovefromideatoprototypetodecision，savingyouandyourteamcountlesshoursandcountlessdollars.Amustreadforentrepreneursofallstripes.”—EricRies，authorofTheLeanStartup

FromthreepartnersatGoogleVentures，auniquefive-dayprocessforsolvingtoughproblems，provenatmorethanahundredcompanies.

Entrepreneursandleadersfacebigquestionseveryday：What’sthemostimportantplacetofocusyoureffort，andhowdoyoustart?Whatwillyouridealooklikeinreallife?Howmanymeetingsanddiscussionsdoesittakebeforeyoucanbesureyouhavetherightsolution?

Nowthere’sasurefirewaytoanswertheseimportantquestions：thesprint.DesignerJakeKnappcreatedthefive-dayprocessatGoogle，wheresprintswereusedoneverythingfromGoogleSearchtoGoogleX.HejoinedBradenKowitzandJohnZeratskyatGoogleVentures，andtogethertheyhavecompletedmorethanahundredsprintswithcompaniesinmobile，e-commerce，healthcare，finance，andmore.

Apracticalguidetoansweringcriticalbusinessquestions，Sprintisabookforteamsofanysize，fromsmallstartupstoFortune100s，fromteacherstononprofits.It’sforanyonewithabigopportunity，problem，orideawhoneedstogetanswerstoday.

作者简介

JakeKnappcreatedtheGoogleVenturessprintprocessandhasrunmorethanahundredsprintswithstartupssuchas23andme,Slack,Nest,andFoundationMedicine.Previously,JakeworkedatGoogle,leadingsprintsforeverythingfromGmailtoGoogleX.Heiscurrentlyamongtheworld’stallestdesigners.,JohnZeratskyhasdesignedmobileapps,medicalreports,andadailynewspaper(amongotherthings).BeforejoiningGoogleVentures,hewasadesignleadatYouTubeandanearlyemployeeofFeedBurner,whichGoogleacquiredin2007.JohnwritesaboutdesignandproductivityforWallStreetJournal,FastCompany,andWired.HestudiedjournalismattheUniversityofWisconsin.,BradenKowitzfoundedtheGoogleVenturesdesignteamin2009andpioneeredtheroleof“designpartner”ataventurecapitalfirm.Hehasadvisedclosetotwohundredstartupsonproductdesign,hiring,andteamculture.BeforejoiningGoogleVentures,BradenleddesignforseveralGoogleproducts,includingGmail,GoogleAppsforBusiness,GoogleSpreadsheets,andGoogleTrends.,

目录

其他版本

—  END  —