书目

From Third World to First：The Singapore Story - 1965-2000

内容简介

HowdidtheGratefulDeaduseitsfanaticalfollowingtobuilda$100millionbrandthatstillthrivestoday?HowdidupstartBostonBeerCompany--makersofSamAdams--prevailoverrivalAnheuser-Buschwithoutanadvertisingbudget?Andhowdidlamscreatethepremiumpetfoodmarketandleapfrom$16millionto$600millioninsalesinjustfifteenyears,whilechargingtwicethepriceofcompetitorRalston-Purina?Theanswer:radicalmarketing.Inthisfresh,provocativebook,SamHillandGlennRifkinidentifythemar-ketingstrategiesthathaveenabledteninnovativecompaniestoemergeasindustryleaders.Whatdotheseorganizationshaveincommon?Eachisintuneemotionallywithitscustomerbase,allowingthemtogleansuperiormarketinginsightwithoutspendingmillionsofdollars.Eachismorefocusedonthebigpicture--growthandexpansion--ratherthanshort-termprofits.And,despitetheircurrentsuccess,eachstartedoutwithlittlemorethanapassionfortheirproduct.Engrossing,informative,andinvaluable,RadicalMarketingdemonstrateshowanycompany,largeorsmall,canachieveunprecedentedsuccessthroughinventiveandrevolutionarytactics.

作者简介

LaurieBethJonesisPresidentandfounderofTheJonesGroup,anadvertising,marketing,andbusinessdevelopmentfirmwhosemissionis"torecognize,promote,andinspiredivineexcellence."Withherpartner,MaryEllenDempsey,andateamofhighlyenergizedexperts,theyspecializeinhealthcaremarketing.ListedintheInternationalWho'sWho,LaurieisaformerpresidentoftheElPasochapterofAmericanWomeninRadioandTelevision,wasamongthefirstMostNotableWomenofTexas,wasnamedanOutstandingWestTexasScholar,andisanalumnaofLeadershipElPasoandLeadSanDiego.Shehaswonnumerousawardsindesign,copywriting,poetry,speech,andracquetball.ShelivesinCalifornia.

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