The Boston Consulting Group on Strategy：Classic Concepts and New Perspectives

作者 Carl W.著Michael S. Deimler著
出版社 Wiley
出版时间 2006年6月第2版
ISBN 9780471757221
定价 466.20

内容简介

Thisisacollectionofthebestthinkingfromoneofthemostinnovativemanagementconsultingfirmsintheworld.Formorethanfortyyears,TheBostonConsultingGrouphasbeenshapingstrategicthinkinginbusiness.TheBostonConsultingGrouponStrategyoffersabroadandup-to-dateselectionofthefirm'sbestideasonstrategywithfreshideas,insights,andpracticallessonsformanagers,executives,andentrepreneursineveryindustry.

作者简介

CarlW.SternhasbeenwithBCGforthirty-twoyears.HewastheCEOofBCGfrom1997to2003andpresentlyservesasco-chairmanoftheboard.HeholdsanMBAfromStanfordBusinessSchool.MichaelS.DeimlerisaSeniorVicePresidentintheAtlantaofficeofBCGandtheleaderofitsstrategypractice.HeholdsanMBAfromTheWhartonSchool.TheBostonConsultingGroupwasfoundedin1963andnowhassixty-oneofficesinthirty-sixcountries.

The Boston Consulting Group on Strategy：Classic Concepts and New Perspectives

内容简介

作者简介

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