书目

Making Rain: The Secrets of Building Lifelong Client Loyalty[造雨：建立终生顾客忠诚诀窍]

  • 作者 Andrew Sobel著
  • 出版社 Wiley
  • 出版时间 2003年1月 第1版
  • ISBN 9780471264590
  • 定价 403.50

内容简介

Professionalswhoworkwithclientsorlargeaccountscancreatelifetimerelationshipsbasedonthesewell–researchedsecrets.Baseddrawingfromextensiveinterviewswithclientexecutives,MakingRainoffersaseriesofprovocativeinsightsonhowtoshedtheexpert–for–hirelabelanddeveloplong–termadvisoryrelationships.Explodingthepopularmythofthe"Rainmaker,"adatedanddysfunctionalfigurethatclientsnolongerwelcome,AndrewSobelarguesthatanyprofessionalcanlearnto"makerain"onanongoingbasiswithexistingclientsbydevelopingaspecialsetofskills,attitudes,andstrategies.Theseinnovativetipsandtechniquesfromarecognizedleaderinthefieldofprofessionalserviceswillenableanyconsultant,salesperson,orserviceprofessionaltocreateenduringclientloyalty.

作者简介

ANDREWSOBELisaleadingauthorityontheskillsandstrategiesrequiredtobuildenduringclientrelationships.Anotedbusinessstrategistandpopularspeaker,hisclientshaveincludedsuchprominentcompaniesasCitigroup,CoxCommunications,Fulbright&Jaworski,BoozAllenHamilton,andHewittAssociates.HeiscoauthoroftheacclaimedbookClientsforLife,aswellasdozensofarticlesonrelationshipbuildingandloyalty.Formerlyaseniorvicepresidentofoneoftheworld'slargestmanagementconsultingfirms,heisnowPresidentofAndrewSobelAdvisors,astrategyconsultingandprofessionaldevelopmentfirm.HeearnedhisBAatMiddleburyCollegeandholdsanMBAfromDartmouth'sTuckSchoolofBusiness.

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