American Icon: Alan Mulally and the Fight to Save Ford Motor Company

作者 Bryce G. Hoffman著
出版社 Crown Publishing Group
出版时间 2013年2月
ISBN 9780307886064
定价 136.90

内容简介

THEINSIDESTORYOFTHEEPICTURNAROUNDOFFORDMOTORCOMPANYUNDERTHELEADERSHIPOFCEOALANMULALLY.Attheendof2008,FordMotorCompanywasjustmonthsawayfromrunningoutofcash.Withtheautoindustrycareeningtowardruin,CongressofferedallthreeDetroitautomakersabailout.GeneralMotorsandChryslergrabbedthetaxpayerlifeline,butForddecidedtosaveitself.UndertheleadershipofcharismaticCEOAlanMulally,Fordhadalreadyputtogetheraboldplantounifyitsdividedglobaloperations,transformitslacklusterproductlineup,andovercomeadys/x7ffunctionalcultureofinfighting,backstabbing,andexcuses.Itwasanextraordinaryrisk,butitwastheonlywaytheFordfamily—America’slastgreatindustrialdynasty—couldholdontotheircompany.Mulallyandhisteampulledoffoneofthegreat/x7festcomebacksinbusinesshistory.AstherestofDetroitcollapsed,Fordwentfromthebrinkofbankruptcytobeingthemostprofitableautomakerintheworld.AmericanIconisthecompelling,behind-the-scenesaccountofthatepicturnaround.Onthevergeofcollapse,FordwentoutsidetheautoindustryandrecruitedMulally—themanwhohadalreadysavedBoeingfromthedeathblowof9/11—toleadasweepingrestructuringofacompanythathadbeenunabletoovercomedecadesofmismanage/x7fmentanddenial.MulallyappliedtheprincipleshedevelopedatBoeingtostreamlineFord’sinefficientoperations,forceitsfractiousexecutivestoworktogetherasateam,andsparkaproductrenaissanceinDearborn.HealsoconvincedtheUnitedAutoWorkerstojoinhisfightforthesoulofAmericanmanufacturing.BryceHoffmanrevealstheuntoldstoryofthecovertmeetingswithUAWleadersthatledtoagame-changingcontract,BillFord’sbattletoholdtheFordfamilytogetherwhenmanywerereadytocashintheirstockandwriteoffthecompany,andthesecretalliancewithToyotaandHondathathelpedpropuptheAmer/x7ficanautomotivesupplybase.Inoneofthegreatmanagementnarrativesofourtime,HoffmanputsthereaderinsidetheboardroomasMulallyuseshiscelebratedBusinessPlanReviewmeet/x7fingstodrivechangeandforceFordtodealwiththepainfulrealitiesoftheAmericanautoindustry.HoffmanwasgrantedunprecedentedaccesstoFord’stopexecutivesandtop-secretcompanydocuments.HespentcountlesshourswithAlanMulally,BillFord,theFordfamily,formerexecutives,laborleaders,andcompanydirectors.InthebestsellingtraditionofTooBigtoFailandTheBigShort,AmericanIconisnarrativenonfictionatitsvividandcolorfulbest.,

作者简介

BRYCEG.HOFFMANisanaward-winningjournalistwhohascoveredtheautoindustry,bothintheUnitedStatesandaroundtheworld,since1998.Hebegancov/x7feringFordMotorCompanyfortheDetroitNewsin2005.Thatbeatgavehimafront-rowseatformanyoftheeventschronicledinAmericanIcon.HoffmanhasbeenhonoredbytheSocietyofAmericanBusinessEdi/x7ftorsandWriters,theSocietyofProfessionalJournalists,theAssociatedPress,andothersforhiscoverageofFordandisoneoftheworld’sforemostauthoritiesontheautomaker.HelivesinGrandBlanc,Michigan.

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