Haunted Empire: Apple After Steve Jobs

FormerWallStreetJournaltechnologyreporterYukariIwataniKanedelvesdeepinsideAppleinthetwoyearssinceSteveJobs’sdeath,revealingthetensionsandchallengesCEOTimCookandhisteamfaceastheytrytosustainJobs’svisionandkeepthecompanymovingforward.SteveJobs'sdeathraisedoneofthemostpressingquestionsinthetechandbusinessworlds：CouldApplestaygreatwithoutitsiconicleader?ManyinsidethecompanywereeagertoprovethatApplecouldbejustasinnovativeasithadbeenunderJobs.Otherswerepainfullyawareoftheimmensechallengeahead.Asitsbusinesshasbecomemorecomplexandglobal,Applehascomeunderintensescrutiny,muchofitcritical.Maintainingmarketleadershiphasbecomecrucialasittriestoconquernewfrontiersandsatisfythepublic'sinsatiableappetitefor"insanelygreat”products.Basedonovertwohundredinterviewswithcurrentandformerexecutives,businesspartners,Applewatchersandothers,HauntedEmpireisanilluminatingportraitofAppletodaythatofferscluestoitsfuture.Withnuancedinsightsandcolorfuldetailsthatonlyaseasonedjournalistcouldglean,Kanegoesbeyondthemythsandheadlines. SheexploresTimCook’sleadershipanditsimpactonJobs’sloyallieutenants,newproductdevelopment,andApple’srelationshipswithWallStreet,thegovernment,techrivals,suppliers,themedia,andconsumers.Hard-hittingyetfair,HauntedEmpirerevealstheperilsandopportunitiesaniconiccompanyfaceswhenitlosesitsvisionaryleader.