Birthing the Elephant
- 作者
- 出版社 Ten Speed Press
- 出版时间 2008年3月
- ISBN 9781580088879
- 定价 128.80
内容简介
Customizedforthefemaleentrepreneur'suniquepsychologicalexperienceoflaunchingabusiness,BIRTHINGTHEELEPHANTgoesbeyondlogisticstopreparewomenfortheemotionalchallengestheywillface,withexpertadviceonreshapingone'sbusinessidentity,givingupthepaycheckmentality,anticipatingproblems,andavoidingcostlymistakes.Thissupportivehandbookgivesthesmall-businessownerthestayingpowertosurviveandsucceedinthebusinessofherdreams.Afemaleentrepreneur'sguidetonavigatingthepsychologicalaspectsoflaunchingandbuildingabusinessduringthecriticalfirst18months.Women-ownedbusinessesareincreasingattwicetherateofotherstartups,with500,000launcheseachyear.WithaforewordbycosmeticsguruBobbiBrown.
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