The Complete Guide to Fundraising Management

Thereal-worldguidetosuccessfullyfundingyournonprofitprogramTheCompleteGuidetoFundraisingManagementisthecomprehensivehandbookforsuccessfulfundraising,withapracticalfocusthatappliesacrossthenonprofitsector.Withafocusonplanning,self-assessment,continualimprovement,andhigh-payoffstrategies,thisbookprovidesmorethanjustideas—itshowsyoutheconcrete,real-worldactionsthatmakeitallhappen,andgivesyouthetoolsyouneedtobringtheseconceptstolife.Thisnewfourtheditionfeaturesthelatestinformationaboutsocialmediacampaigning,internetfundraising,crowdfunding,andmore.Timelines,checklists,andformshelpyoustreamlinemanagementtaskstofocusoneffectivedevelopment,andupdatedsamplereportsandbudgetinformationhelpyoubeginimplementingtheseapproachesquickly.Thenonprofitworldisbecomingincreasinglycompetitiveintermsoffunding,andfundraisersarebeingaskedtoperformmiraclesmorethaneverbefore.Thisbookoffersatime-testedframeworkforfundraisingsuccess,withstep-by-stepguidancethroughtheentireprocessfromprospecttoprogram.UnderstandandapplythemajorprinciplesandbestpracticesoffundraisingManageinformation,resources,development,andvolunteersAdoptnewapproachestorelationship-buildingandprospectidentificationWritegrantsandfundraisingmaterialsthatmakearock-solidcaseforsupportThereisneverenoughfundingtogoaround.Tosurviveandthrive,nonprofitsmustrevitalizeinterestandgeneratemoresupport.Gonearethedaysofdoor-knockingandbakesales;strategyiscritical,andexecutionmustbetop-notch.TheCompleteGuidetoFundraisingManagementshowsyouthereal-worldstrategiesthatgetyourprogramsfunded.,