商务汉语综合教程（微观篇）

“知行•经济汉语系列教材”是学历留学生从基础汉语学习转向商务及金融类专业学习的桥梁，同时也是高级汉语进修生和外籍从业人员结合自身实际工作需求进一步提高汉语综合运用能力的良好媒介。本系列教材共7册：《商务汉语综合教程》、（宏观篇、微观篇）、《金融汉语综合教程》（上、下）、《商务汉语听说教程》、《商务汉语写作教程》、《中国商务文化教程》，内容涉及商务和金融领域常见话题。教材力求将“知识、能力、素质三位一体”的顶层设计目标具体化并落到实处，大纲项目、教材内容、体例设计力求体现多项知识能力和素质指标的培养要求。知识方面强调商务汉语知识、经贸专业知识，能力方面重点突出商务汉语听说读写分项能力、运用汉语处理商务业务的综合能力以及跨文化交际能力。此外还兼及团队协作精神、国际化视野等素质的培养。本教材为系列中的《商务汉语综合教程》（微观篇）分册，全书以能力大纲为核心；以话题大纲为内容范围，辅以语言知识、专业知识、社会知识等多维线索；以仿真任务作为学习者演练和巩固能力项目的实践机会。全书8个单元，16课。能力方面，本分册聚焦商业信息的表达能力，将商业信息的表达能力细分为“介绍—说明—调查—研究”四类，进一步细化出各单元的能力项目以及各课的“微”能力点。话题方面，侧重微观经济学角度，主要涉及企业的对外经营和内部管理两大板块。“StepintoPractice:ChineseforEconomicsSeries”servesasabridgeforinternationalstudentstoswitchfrombasicChineselearningtobusinessandfinancemajors,andalsoagoodmediumforadvancedstudentsofChineseandforeignpractitionerstofurtherimprovetheircomprehensiveChineseapplicationabilityaccordingtotheiractualworkneeds.Thisseriesconsistsof7books:ChineseforCommerce:ComprehensiveCourse(1&2),ChineseforFinance:ComprehensiveCourse(1&2),ChineseforCommerce:ListeningandSpeaking,ChineseforCommerce:WritingandChineseforCommerce:Culture,coveringcommontopicsinthefieldsofbusinessandfinance.Thetextbookstrivestomakethetop-levelgoalof“integratingknowledge,abilityandquality”concreteandputintopractice,andmaketheoutlineproject,contentandstyledesignreflectthetrainingrequirementsofmultipleknowledgeabilitiesandqualityindicators.Intermsofknowledge,thisbookemphasizesbusinessChineseandeconomicandtradeexpertise,whileintermsofability,emphasisisplacedonbusinessChineselistening,speaking,readingandwriting,comprehensiveabilitytouseChinesetodealwithrealbusinessissuesandcross-culturalcommunicationability.Inaddition,italsohelpstocultivateteamworkspiritandinternationalvisionThistextbook,ChineseforCommerce:ComprehensiveCourseII,belongstothe“StepintoPractice:ChineseforEconomicsSeries”.Thewholebooktakestheabilityoutlineasthecore,thetopicoutlineasthecontentscopesupplementedbylanguageknowledge,professionalknowledge,socialknowledgeandothermulti-dimensionalclues,andsimulationtasksaspracticalopportunitiesforlearnerstopracticeandconsolidatetheirability.Itconsistsof8units,16lessons.Intermsoftheabilityacquired,thisvolumefocusesontheexpressionabilityofbusinessinformation,whichissubdividedintofourcategoriesof“introduction-explanation-investigation-research”,andfurtherdetailstheabilityitemsofeachunitandthe“micro”abilitypointsofeachlesson.Intermsofthetopicsinvolved,itfocusesontheperspectiveofmicroeconomics,mainlyincludingtheexternaloperationandinternalmanagementofenterprises.