内容简介
Mosttakeforgrantedthatapairofjeansisnotconsideredcompletewithoutpatches,rivets,buttons,andothertrims.Theexistenceofsuchdesignelementsisnotquestionedbecausetheyareseenasthestandard.NickWilliams'sbookisexclusivelydedicatedtodenimbrandinganddeconstructseveryelementthatgoesintobrandingapairofjeans.Theseelementsareajeans'identity,itssourcecode,amarkerfromwhichtodiscoverthejean'sprovenance.Throughbeautifulandinspirationalphotography,thisbooktellsthefascinatingandsometimessurprisinghistoryofdenimbrandingfromthe1870stocurrentday.PrimarysourcematerialsforthisbookcomefromthehistoricalarchivedepartmentsofLeviStrauss&Co.,LeeJeans,Wrangler,Carhartt,andConeMills,aswellassomeofthebestcontemporarydenimbrandsoftoday,includingRogueTerritory,DawsonDenim,Denham,KingsofIndigo,Endrime,Evisu,EatDust,ButcherofBlue,andTellason.