Management in English Language Teaching

Teacherswhoaremakingthetransitionintomanagementneedtogainexpertiseinspecialistareassuchaspersonnel,marketingandfinance.Thisbookprovidesanintroductiontothesethreeareas,asectionbeingdevotedtoeach.'Peopleandorganisations'coversstaffselectionanddevelopment,managingcurriculumdevelopmentandinnovation,andorganisingresourcesandinformation.Itemphasisestheimportanceofcommunication.'Marketing'beginsbydefiningmarketinganddescribing'themarketingmix'.Itgoesontoofferdetailedguidancefordevelopingandimplementingamarketingplan.'Finance'dealswithfinancialrecordsandstatements,cashflowmanagement,managementaccountingandusingfinancialinformation,allintermswhichareaccessibletonon-specialists.Thereareclearexplanationsineachareasupportedbyexamplesandcasestudiesdrawnfromtheauthor'sownextensiveexperience.Eachchaptercontainsasetoffollow-upactivitieswhichreinforceanddevelopthecontentofthechapterbyrelatingittopracticalissues.