Harvard Business Review on Increasing Customer Loyalty

Howdoyoukeepyourcustomerscomingback-andgetthemtobringothers?Ifyouneedthebestpracticesandideasformakingyourcustomersloyalandprofitable--butdon'thavetimetofindthem--thisbookisforyou.Herearenineinspiringandusefulperspectives,allinoneplace.ThiscollectionofHBRarticleswillhelpyou:-Turnangrycustomersintoloyaladvocates-Getmorepeopletorecommendyou-Boostcustomersatisfactionbysatisfyingyouremployees-Focusonprofitablecustomers--whetherthey'reloyalornot-InvestintherightCRMtechnologyforyourbusiness-Minecustomerdataformoreeffectivemarketing-Increaseyourcustomers'lifetimevalue