Likeable Social Media 超赞网络媒体营销

Afriend’srecommendationisfarmorepowerfulthananyadvertisementtoday.Itseemsthateveryoneisconnected24hoursaday,sevendaysaweektoFacebook,Twitter,Pinterest,andmanyothersocialsites.Eachopinion,judgment,andideaissentouttotheworldthemomentit’sformed.Recommendationstravelfarther—andfaster—thaneverbefore.There’snodoubtamarketingrevolutionisafoot.TV,radio,andprintadsareout—andpersonallikeabilityisin.Whenitcomestoyourbusiness,oneFacebook“like,”oneTwitterretweet,oroneblogpostsharecantranslateintomajorsales.Buthowdoyougetpeopletoclick?WrittenbyDaveKerpen—theexpertonturninglikeabilityintomeasurableprofits—LikeableSocialMediaisaboutharnessingthepowerofthesocialwebtobuildeffectiveword-of-mouthmarketingcampaignsthatwilltransformyourbusiness.Inthisfunbuthighlysubstantiveread,Kerpengivesyoutheinformationandtoolsyouneedtotrulyengageyourcustomersandhelpthemspreadyourmessagefarandwide.Herevealsallthesecretstopopularizingabrandbybeingauthentic,engaging,andtransparent—andheteachesyouthesamemethodsheusedtoredefinebrandssuchas1-800-FLOWERS.com,Neutrogena,VerizonFiOS,anddozensmore.LikeableSocialMediateachesyoutheinsandoutsof:ListeningtoyourcustomersDefiningyourtargetaudienceAttractingyourfirstfansCreatingadialogwithcustomersRespondingtogoodandbadcommentsProvidingvalueDeliveringexcitement,delight,andsurpriseCreatingandmaintaininganauthenticbrandpersonalityisthekeytosocialmediabusinesssuccess.LikeableSocialMediawillgetyouthereatlittleornocosttoyourbusiness.