Becoming Steve Jobs：The Evolution of a Reckless Upstart into a Visionary Leader

Therehavebeenmanybooks--onalargeandsmallscale--aboutSteveJobs,oneofthemostfamousCEOsinhistory.Butthisbookisdifferentfromalltheothers."BecomingSteveJobs"takesonandbreaksdowntheexistingmythandstereotypesaboutSteveJobs.Theconventional,one-dimensionalviewofJobsisthathewashalf-genius,half-jerkfromyouth,anirascibleandselfishleaderwhoslightedfriendsandfamilyalike.BecomingSteveJobs""answersthecentralquestionaboutthelifeandcareeroftheApplecofounderandCEO:Howdidayoungmansorecklessandarrogantthathewasexiledfromthecompanyhefoundedbecomethemosteffectivevisionarybusinessleaderofourtime,ultimatelytransformingthedailylifeofbillionsofpeople?Drawingonincredibleandsometimesexclusiveaccess,SchlenderandTetzelitelladifferentstoryofarealhumanbeingwhowrestledwithhisfailingsandlearnedtomaximizehisstrengthsovertime.Theirrich,compellingnarrativeisfilledwithstoriesnevertoldbeforefromthepeoplewhoknewJobsbest,andwhodecidedtoopenuptotheauthors,includinghisfamily,formerinnercircleexecutives,andtoppeopleatApple,PixarandDisney,mostnotablyTimCook,JonyIve,EddyCue,EdCatmull,JohnLasseter,RobertIgerandmanyothers.Inaddition,BrentknewJobspersonallyfor25yearsanddrawsuponhismanyinterviewswithhim,onandofftherecord,inwritingthebook.HeandRickhumanizethemanandexplain,ratherthansimplydescribe,hisbehavior.Alongtheway,thebookprovidesrichcontextaboutthetechnologyrevolutionweallhavelivedthrough,andthewaysinwhichJobschangedourworld.SchlenderandTetzelimakeclearthatJobs'sastoundingsuccessatApplewasfarmorecomplicatedthansimplypickingtherightproducts:hebecamemorepatient,helearnedtotrusthisinnercircle,anddiscoveredtheimportanceofgrowingthecompanyincrementallyratherthanonlyshootingfordazzlinggame-changingproducts.ArichandrevealingaccountthatwillchangethewayweviewJobs,"BecomingSteveJobs"showsushowoneofthemostcolorfulandcompellingfiguresofourtimeswasabletocombinehisunchanging,relentlesspassionwithamorematuremanagementstyletocreateoneofthemostvaluableandbelovedcompaniesontheplanet.