书目

What the CEO Wants You to Know：How Your Company Really Works

内容简介

Theuniversallawsofbusinesssuccess...nomatterwhetheryouaresellingfruitfromastandorrunningaFortune500company.Haveyouevernoticedthatthebusinesssavvyoftheworld'sbestCEOsseemslikeakindofstreetsmarts?Theysensewheretheopportunitiesareandhowtotakeadvantageofthem.Andtheircompaniesmakemoneyconsistently,yearafteryear.Howdifferentisittorunabigcompanythantosellfruitfromacartorrunasmallshopinavillage?Inessence,notvery,accordingtoRamCharan.FromhischildhoodinIndia,whereheworkedinhisfamily'sshoeshop,tohiseducationatHarvardBusinessSchoolandhisdailyworkadvisingmanyoftheworld'sbestCEOs,Ramunderstandsbusinessasfewcan.ThebestCEOshaveaknackforbringingthemostcomplexbusinessdowntothefundamentals—thesamefundamentalsofthefamilyshoeshop.Theyhavebusinessacumen—theabilitytofocusonthebasicsandmakemoneyforthecompany.WhattheCEOWantsYoutoKnowcapturestheseinsightsandexplainsinclear,simplelanguagehowtodowhatgreatCEOsdoinstinctivelyandpersistently:Understandthebasicbuildingblocksofabusinessandusethemtofigureouthowyourcompanymakesmoneyandoperatesasatotalbusiness.Decidewhattodo,despitetheclutterofday-to-daybusinessandthecomplexityoftherealworld.Manypeoplespendmorethanahundredthousanddollars...

作者简介

RamCharanisahighlysoughtadvisertoCEOsandseniorexecutivesincompaniesrangingfromstart-upstotheFortune500,includingGE,Ford,DuPont,EDS,UniversalStudios,andVerizon.HeistheauthorofBoardsThatWorkandthecoauthorofEveryBusinessIsaGrowthBusinessandE-BoardStrategies.Dr.CharanhaswrittennumerousarticlesforHarvardBusinessReviewandotherpublications,includingtheFortunecoverstory"WhyCEOsFail."HehasaD.B.AandanM.B.A.fromHarvardBusinessSchoolandhastaughtatHarvardandNorthwestern.HewonthebestteacherawardatNorthwestern'sKelloggSchoolandwasrecentlyelectedaFellowoftheNationalAcademyofHumanResources.

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