书目

Services for UMTS: Creating Killer Applications in 3G

  • 作者 Tomi T.编Joe Barrett编
  • 出版社 Wiley
  • 出版时间 2002年4月 第1版
  • ISBN 9780471485506
  • 定价 818.70

内容简介

UMTSisnotaboutTechnology,itisaboutServices...TheUMTSor3Genvironmentistheultimateconvergenceoffixedandmobile,voiceanddata,contentanddelivery.Theresultwillbethelargestandmostcomplexcommunicationssystemthatmanhasdesigned.Ifyouwantachallengethenthisistheindustrytobein.ServicesforUMTS(UniversalMobileTelecommunicationSystem)or3G(3rdGenerationmobilenetworks)isabookaboutthenearfuture,whereUMTSallowsmobilephonesandotherdevicesforcommunication,entertainment,personalisedservices,utilityandfuntobeusedinnewways.WhileitisdifficulttopredictthepotentialofUMTSinthefutureinapreciseway,broadcategoriesandgeneralserviceideasareemerging.Thisbooklooksatover200ofthesepossibleapplicationsandprovidesmoredetailedscenariosforover100ofthem.Itexplorestheseideasindepth,withsuggestionsonhowtocreateexcitingandviableservicesforanewworld.ThisbookintendstoanswermanyofthecurrentUMTSservicequestionsaswellasintroducenewideasandconceptstoenableoperatorstocreateawinningUMTSservicesstrategy.*WhatshouldthefocusofservicecreationbetoensureearlytimetoprofitinUMTS?*WhatarethekeymarketsegmentsthatshouldbeaddressedwithUMTSservices?*Isthereakillerapplicationorapplicationsthatwillrevolutionisetheindustry?*WhatarethedifferentiatingfactorsthatwillseparatetheleadersfromtheUMTSpack?*15aspectsofthebusinessanalyzedbyvaluechainsandbusinessmodels*The5M'sofsuccessfulUMTSServiceDefinitionWrittenforthenon-technicalreaderandwithastrongbusinessfocus,ServicesforUMTSisa"must-read"foranybodywantingtoentertheUMTSenvironment,makemoneyinit,ortounderstandit.

作者简介

Tomiisanindependentconsultanton3Gstrategy.PreviouslyhesetupandheadedNokia'sGlobal3GBusinessConsultancydepartment.Earlierheworkedforthreeoperators/carriersinFinlandandNewYork,creatingtheworld'sfirstfixed-mobileservicebundle,andsettingaworldrecordforchallengeroperatormarketshare,aswellasparticipatingintelecomsstandardization.HestartedworkasacontrolleronWallStreet.TomiholdsanMBAfromStJohn'sUniversityNewYork.Joehasbeeninthetelecommunicationsindustrysince1979whenhejoinedBT.Hehasworkedinthemobiletelecommunicationsarenasince1985whereheworkedintheemergingEuropeanmobilephonemarket.HehasbeenwithNokiaforover10yearsholdingvariouspositionsinsales,marketingandstrategicareasforthemobileinfrastructurebusiness.HestartedhiscareerintheRoyalNavyasaradioengineerandnowlivesinFinlandwithhisfamily.

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