The End of Fashion：How Marketing Changed the Clothing Business Forever

Thetimewhen"fashion"wasdefinedbyFrenchdesignerswhoseclothescouldbeaffordedonlybyelitehasended.Nowdesignerstaketheircuesfrommainstreamconsumersandcreativityischanneledmoreintomass-marketingclothesthanintodesigningthem.Indeed,oneneedlooknofurtherthantheGaptoseeproofofthis.InTheEndofFashion,WallStreetJournal,reporterTeriAginsastutelyexploresthisseminalchange,layingbareallaspectsofthefashionindustryfrommanufacturing,retailing,anmdlicensingtoimagemakingandfinancing.HereaswellarefascinatinginsidervignettesthatshowDonnaKaranfightingwithfinanciers,therivalrybetweenRalphLaurenandTommyHilfiger,andthecommitmenttohauteconturethatsentIsaacMizrahi'sbusinessspiraling.