书目

Facebook Advertising For Dummies[傻瓜网络系列书]

内容简介

ProfitableideasandtechniquesforadvertisingonFacebookTapintotheexplosivegrowthofsocialmediaandreachyourcustomerswitheffectiveFacebookadvertisingcampaignsandsavvyinsightsintohowtousethissocialmediaphenomenoneffectively.It'sallhereandmoreinthisdetailed,easy-to-followguidefromtwoaward-winningmarketers.You'lllearnwhatmakesagoodFacebookad,howtoapplythelateststrategiesandtacticsforeffectivepay-per-clickandcost-per-impressionadvertising,howtotestyouradresults,andmuchmore.*ExploresFacebookadvertisinginsideandout;therearenowmorethan400millionactiveFacebookusersandover1.6millionactivePagesonFacebook*Worksasanall-around,hands-onguideforbothexperiencedandnewFacebookadvertisers*Walksyouthroughplanningandcreatinganadvertisingcampaign*Explainswritingeffectiveadcopy,howtouselandingpages,andhowtotestandoptimizeyourads*ShowsyouhowtouseFacebookInsightstounderstandyourresultsandhowtocreatereportsthatanalyzedataPutyourcompany'sbestfaceforwardwiththesoundadvertisingtipsandtechniquesinFacebookAdvertisingForDummies.

作者简介

PaulDunayisamarketingexpertwhowasamongBtoBMagazine'sTop25BtoBMarketersoftheYearin2009.RichardKruegerisafrequentlyquotedauthorityonsocialmediamarketing.JoelEladistheauthorofLinkedInForDummiesandcoauthorofStartinganOnlineBusinessAll-in-OneForDummies.

丛书

For Dummies

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